Generate trust and credibility
When one is trying to buy a product or service to a company not known, it is not a recognized brand like Walmart, Amazon, DELL, or any other known naturally comes to you the feeling of distrust.
There are many ways to generate trust and credibility. The main form is generated through a voluntary subscription newsletter, which offers a subscription or communicated on a regular basis so as to create trust and credibility over time.
The videos, for example, generate trust and credibility, and removing barriers that may have a person to buy.
If a site does not offer these features, it is preferable to do the due diligence process before any purchase. I mean by due diligence to do everything in their power to try to determine the validity or invalidity of that company. They have a Web page on your contact page, have a phone number, have a physical address. If you send an email or contact form diligence, you are responding to their emails? How fast are you replying? What is the quality of customer service? All these things are indicators of the seriousness or otherwise of the firm with which you are trying to process the purchase.
Many times I was surprised, even many of my consulting clients, did not have a page of “Contact”, where they have a telephone, a fax or a contact form. And if people contacts not answered promptly and professionally. This will undoubtedly hurt sales and it is bad for any business online.
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